At Optima Hardware, we're a factory-first business that's been working with brokers across the country to provide hardware at a fair price. We believe hardware is a commodity—something that shouldn't be overpriced just because of a brand name. For too long, brokers have been price-gauging products that should be accessible to everyone. You won’t see our team out in the field or spending money on flashy marketing, because we’re focused on passing those savings directly to you. While we may not market like other companies, we’re proud to be behind some of America’s biggest brands, delivering volume-driven savings without the markup. We keep it simple, keep it affordable, and focus on what matters—providing quality hardware at the lowest possible prices.